Privacy & Accessibility

Privacy Policy (HIPAA-Aligned)
Last Updated: January 2026

Soho Derm is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your data. By using this website, you agree to the terms outlined below.

Information We Collect
We may collect the following types of information when you visit our website or contact us:

Personal Information

  • Name
  • Email address
  • Phone number
  • Appointment details
  • Forms or inquiries submitted through our site

Non-Personal Information

  • Browser information
  • IP address
  • Device type
  • Pages visited
  • Cookies and analytics tracking

We do not collect Protected Health Information (PHI) unless you voluntarily submit clinical details through a form, email, or online message.

How We Use Your Information
We use collected information to:

  • Schedule appointments and respond to inquiries
  • Send confirmations or follow-ups
  • Improve our website and patient experience
  • Provide updates, newsletters, or promotional information (only if you opt in)
  • Maintain internal records

We will never sell or share your personal information for third-party marketing.

Protected Health Information (PHI)
If you submit any medical information (e.g., concerns, photos, symptoms), it is treated as confidential medical information. We maintain safeguards consistent with HIPAA standards to protect this information from unauthorized access or disclosure.

HIPAA Compliance
While this website is intended for general informational use, any medical information shared with us is handled in accordance with applicable privacy standards, including HIPAA. You may request access to, correction of, or limitations on your personal information by contacting us at: info@sohoderm.com

Third-Party Tools
We may use secure third-party platforms for:

  • Online scheduling
  • Email newsletters

These services may use cookies or tracking technologies. All vendors we work with follow privacy best practices and do not receive your medical information.

Your Rights
You have the right to:

  • Request what personal data we hold
  • Ask us to correct or delete your information
  • Opt out of marketing communications at any time
  • Withdraw consent for data processing when applicable

HIPAA Statement
Soho Derm is committed to protecting the privacy and security of your personal health information in accordance with the Health Insurance Portability and Accountability Act of 1996 (HIPAA).
Any clinical details, images, or medical concerns you voluntarily share with us—whether through forms, email, or in person—are treated as Protected Health Information (PHI). We maintain administrative, technical, and physical safeguards designed to protect this information from unauthorized access, use, or disclosure.
You have the right to:

  • Request access to your information
  • Request corrections
  • Request restrictions on how your information is used
  • Receive an accounting of disclosures
  • Ask questions or file concerns regarding your privacy

To exercise these rights, please contact us at info@sohoderm.com.

Use of This Site
This website is for informational purposes only. Content is not intended to replace a professional consultation, diagnosis, or treatment. Always consult a licensed medical provider for any health concerns.
No Medical Advice
Information on this Site — including text, images, procedures, or videos — is provided for general education. It does not constitute medical advice and should not be relied upon for self-diagnosis or treatment decisions. Treatment outcomes vary from person to person.
Intellectual Property
All images, graphics, logos, videos, and written content on this Site are the property of Soho Derm and may not be reproduced, distributed, or used without prior written permission.

Limitation of Liability
Soho Derm is not responsible for:

  • Errors or omissions in website content
  • Damages resulting from use of this Site
  • Reliance on information provided here

Use of the Site is at your own discretion and risk.

Accessibility Statement (ADA Compliance)
Soho Derm is committed to providing a website experience that is accessible and inclusive for all users, including those with disabilities. We strive to meet or exceed the standards outlined in the Web Content Accessibility Guidelines (WCAG) 2.1 AA.

Our Accessibility Practices
To support accessibility, we:

  • Provide text alternatives for images
  • Maintain clear typography and high-contrast design
  • Ensure compatibility with screen readers
  • Enable full keyboard navigation
  • Avoid content that may trigger seizures
  • Regularly review and improve the Site’s accessibility

Ongoing Efforts
We continually monitor our website and implement improvements to enhance accessibility. Our goal is to make every user’s experience comfortable and barrier-free.

Need Assistance?
If you experience difficulty accessing any part of this Site, please contact us. We will be happy to assist you or provide information in an alternative format.
Accessibility Contact:
Email: hello@sohoderm.com
Phone: (917) 352-4505

Cookie Policy
Soho Derm uses cookies and similar technologies to improve your browsing experience, analyze website traffic, and understand how visitors interact with our Site.

What Are Cookies?
Cookies are small files stored on your device that help websites function properly and optimize performance.

Types of Cookies We Use

  • Essential Cookies: Required for core site functionality.
  • Performance & Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
  • Marketing Cookies: Used only if you opt in, supporting ads or retargeting through third-party platforms.

How We Use Cookies
Cookies help us:

  • Remember user preferences
  • Improve page loading and navigation
  • Monitor traffic patterns
  • Optimize marketing only with your consent

Managing Cookies
You can modify your browser settings to block or delete cookies.
 Note: disabling cookies may affect some website functionality.

For anything related to this Cookie Policy, contact:
hello@sohoderm.com

Medical Disclaimer
The content on the Soho Derm website is intended for general informational purposes only. It is not medical advice and should not be used to diagnose or treat any condition.
All medical or cosmetic procedures should be performed only after a consultation with a licensed medical professional. Treatment results vary from person to person and depend on individual skin type, medical history, and other factors.

Before-and-after photos are provided as examples of possible outcomes and do not guarantee specific results.

If you have a medical emergency, please call 911 or visit your nearest emergency room.

SMS TEXTING PRIVACY POLICY Effective Date: May 5th, 2026

Soho Derm is committed to protecting the security of your personal information collected through our SMS text messaging services. We implement industry-standard security measures to safeguard your data against unauthorized access, use, or disclosure.

Information We Collect When you opt in to receive text messages from Soho Derm, we may collect your name, phone number, and any information you voluntarily provide through SMS communications.

How We Use Your Information We use this information to send appointment reminders, account notifications, promotional updates (only if opted in), and other informational messages relevant to your care at Soho Derm. We will never sell, rent, share, or distribute your personal data to third parties for marketing purposes.

Data Protection All personal information collected through our SMS services is handled in accordance with our Privacy Policy and applicable HIPAA standards. Any medical information shared via text is treated as confidential and protected accordingly.

Opt-Out You may opt out of SMS communications at any time by replying STOP to any message you receive from us. Upon receiving your request, you will be promptly removed from our messaging list.

Contact For any questions regarding this policy, contact us at info@sohoderm.com or call (917) 352-4505.

SMS TEXTING TERMS & CONDITIONS Effective Date: May 5th, 2026

By signing up for text messages, you agree to receive informational messages (appointment reminders, account notifications, promotional offers, etc.) from Soho Derm at the number provided. Message frequency varies. Msg & data rates may apply. If you require assistance, reply HELP, or you can call (917) 352-4505 or email us at info@sohoderm.com. You can opt-out at any time by replying STOP. View our Privacy Policy.